5 Factors to Consider Before Organising an Event

Let’s be honest, when you’re faced with the daunting task of organising a company event or conference it’s hard not to panic!

However, here at Conference Craft, we believe that the event planning process can actually be straight-forward and believe it or not, enjoyable!

We like to work in partnership with our clients, collaborating to make your event vision a reality.

To make the event planning journey as stress-free as possible, there are 5 simple factors we ask all our clients to consider before we begin to put a brief together.


1. Who is your audience?

Before we consider venues, speakers, caterers, or even theming you need to visualise your audience.

Have a clear idea of who your target audience is, what would they be interested in hearing, what would they like to eat and drink, where are they based, and what are their interests?!


2. What’s your budget?

At Conference Craft, we’ve worked with both big names and smaller names; from high-street brands to SME’s. This means we have a lot of experience working with different budgets. All we ask is that you know what your budget is, as this comes in handy when searching for venues and negotiating contracts.


3. What is the purpose of the event/conference?

As event planners, we need to know WHY your event is taking place.

Is it to reward employees? Is it to network within your industry? Is it to present new ideas? Is it for people to meet you?

We know that no two conferences are the same, and we pride ourselves on curating unique and memorable events. So if we can get an insight into why you are holding the event, this makes the event planning process a lot more effective.


4. Where would you like to hold the conference?

Location, location, location; when it comes to event planning it is SO important! We’re not asking you to find the venue, we can do that!

However, it is useful to know the geographical area in which you would like to hold the event.

This is where considering your target audience comes in handy; you need to know where they are located and where they would be willing to travel to. It’s no use holding an amazing conference which no one can physically get to!


5. Set a date!

Last, but definitely not least. The date is the all-important factor. Think about your target audience, when are they likely to be free? When do other conferences/events in your industry take place? Obviously, try not to clash with them. Make sure you do not schedule your conference too close to others that cover similar topics.