Nomad Foods is Europe’s leading frozen food company and one of the largest in the world. As a leading conference production company, Conference Craft was tasked with delivering the Internal Sales Conference for Nomad Foods. The event took place at the prestigious International Suite in Old Trafford, Greater Manchester, which is a venue known for its character but also its unique architectural challenges.
The goal was to create a professional and engaging environment for over 120 attendees. The client required a solution that would transform the venue into an intimate presentation space suitable for a high-stakes sales conference.
Space Optimisation: The primary objective was to make the room feel cohesive despite its unusual dimensions.
Brand Visibility: Showcasing key brands like Birds Eye, Aunt Bessie’s and Goodfella’s was essential.
Clear Communication: Reliable conference audio equipment and projectors, video and displays were necessary to ensure every delegate could see and hear clearly.
The International Suite presented a specific set of challenges for technical event management. We faced a long, thin room with a slight curve and a low ceiling. Standard set configurations would have left sections of the audience with poor sightlines or emphasised the awkward shape of the room.
Our team devised a creative set design and build strategy to overcome the venue’s limitations.
Strategic Positioning: Our solution was to position the main screen and backdrop at an exact angle. This clever placement disguised the room’s unusual shape and directed audience focus naturally towards the stage.
Custom Backdrop: We constructed a professional set featuring the “Win As 1” theme, integrating branding for Nomad Foods’ core products.
Audio & Visuals: To complement the set, we provided full audio hire and lighting to ensure the low ceiling did not compromise the atmosphere. The angled setup allowed for optimal use of projectors, video and displays, ensuring clear visibility for all 120+ attendees.
This innovative approach successfully created an intimate and effective presentation space, and the project stands as proof that no room is too complex for our design solutions. By acting as conference specialists who understand how to manipulate space, we delivered a seamless event experience that met all client objectives.
Do you have a sales conference that you need help with? Conference Craft has over 40 years of experience in the event production industry, and we’ll take the stress out of event planning for you.