NetJets is the world’s leading private aviation company, pioneering fractional jet ownership and offering a range of luxury private jet travel solutions. Conference Craft was chosen to deliver a high-impact visual experience for the NetJets Sales Conference, which was held at a London Heathrow hotel. As conference specialists entrusted with a prestigious brand, we focused on providing a technical solution that offered pristine image quality and a commanding stage presence.
The primary objective was to move away from standard projection and deliver a powerful visual solution that could serve as a dynamic centrepiece for the event.
Visual Clarity: The client required high-definition visuals to ensure all presentation content was crisp and engaging.
Flexible Formatting: The system needed to handle various content formats seamlessly, ensuring audience engagement remained high throughout the presentations.
Brand Impact: Creating a branded focal point was essential to reinforce the NetJets identity.
The main challenge was delivering a display solution that moved beyond standard 16:9 aspect ratios to fit the specific stage design. We needed to create a ‘custom-ratio’ screen that could display complex content without distortion. This required precise technical event production skills to map the content accurately onto a non-standard surface.
To meet the high standards required, we moved away from traditional projectors, video and displays and instead deployed a cutting-edge LED solution.
Bespoke LED Wall: We installed a custom-ratio 6m x 2.5m Absen LED wall. This direct-view technology provided superior brightness and contrast compared to projection, making it the ideal choice for a lit conference environment.
High-End Processing: To ensure the visuals were flawless, the entire wall was controlled by an Analogue Way 4K switcher. This allowed for pristine, high-quality imaging and seamless transitions between different content sources.
Dynamic Backdrop: The LED wall served as a dynamic backdrop capable of displaying content in various formats, offering far more flexibility than a static set.
The bespoke LED wall provided a dynamic and branded focal point for the entire event. By utilising our technical event management expertise to integrate high-resolution LEDs with powerful 4K processing, we left a lasting impression on attendees and delivered a truly modern conference experience.
Do you have a corporate sales conference that you need help with? Conference Craft has over 40 years of experience in the event production industry, and we’ll take the stress out of event planning for you.